The active ingredients found in Wildberry Extract are entirely derived from a natural, botanical source."

Wildberry Extract, an exciting new functional ingredient, represents an important advance in skin lightening agents. The result of considerable research and developmental effort, Wildberry Extract is the outgrowth of an innovative and thorough analysis of the biochemical nature of melanogenesis and the biophysical considerations that affect its numerous pathways. To summarize the importance of this new cosmetic active: Wildberry Extract - in contrast to presently available products - not only inhibits the progress of skin darkening, it also effectively reduces existing pigmentation.

The primary mechanism of action involved here is tyrosinase inhibition. However, this effect is further supported by a second level of functionality: Wildberry Extract also has the capacity to naturally degrade existing skin melanin with exceptional efficacy. A number of associated enzyme systems participating in the melanogenetic pathway are believed to be affected by specific actives in Wildberry Extract's proprietary formulation. Thus, this novel two-tiered approach results in more "preemptive" and longer term skin tone lightening and color evening-out than is possible from conventional skin lighteners. Significantly, preliminary data from ongoing human clinical trials over a three-month period solidly substantiate these claims.

Today, a legal procedure is implemented to prohibit the use of Hydroquinone due to safety studies and concerns in cosmetics at the European level. Hydroquinone has already been banned from many other countries for this reason.

As reported by the NY Society of Cosmetic Chemists: "Kojic acid at 1% concentration will give about the same skin-bleaching effect as Hydroquinone will at 2%. Kojic acid has no known safety issues."

Ingredients: Distilled water, Seaweed extract, Hyaluronic Acid, Wildberry Extract, Kojic Acid.