The active ingredients
found in Wildberry Extract are entirely derived from a natural, botanical
Wildberry Extract, an
exciting new functional ingredient, represents an important advance in
skin lightening agents. The result of considerable research and developmental
effort, Wildberry Extract is the outgrowth of an innovative and thorough
analysis of the biochemical nature of melanogenesis and the biophysical
considerations that affect its numerous pathways. To summarize the importance
of this new cosmetic active: Wildberry Extract - in contrast to presently
available products - not only inhibits the progress of skin darkening,
it also effectively reduces existing pigmentation.
The primary mechanism
of action involved here is tyrosinase inhibition. However, this effect
is further supported by a second level of functionality: Wildberry Extract
also has the capacity to naturally degrade existing skin melanin with
exceptional efficacy. A number of associated enzyme systems participating
in the melanogenetic pathway are believed to be affected by specific actives
in Wildberry Extract's proprietary formulation. Thus, this novel two-tiered
approach results in more "preemptive" and longer term skin tone lightening
and color evening-out than is possible from conventional skin lighteners.
Significantly, preliminary data from ongoing human clinical trials over
a three-month period solidly substantiate these claims.
Today, a legal procedure
is implemented to prohibit the use of Hydroquinone due to safety studies
and concerns in cosmetics at the European level. Hydroquinone has already
been banned from many other countries for this reason.
As reported by the NY
Society of Cosmetic Chemists: "Kojic acid at 1% concentration will give
about the same skin-bleaching effect as Hydroquinone will at 2%. Kojic
acid has no known safety issues."
water, Hyaluronic Acid, Wildberry Extract, Kojic Acid, Phenoxyethanol, Ethylhexylglyerin.